Week 112. Pura Vida. Costa Rica has ‘Pura Vida’ written all over it: hotels are called pura vida, shops are called pura vida, soaps are called pura vida, wifi passwords are pura vida, boats are called pura vida, souvenirs have pura vida written on them and people greet each other with pura vida. What about us? Same old: two steps of pura vida, three steps back.